To position Sri Lanka as a globally competitive economy, the country is going to have to systematically re-calibrate its trade and investment policies with a focus on greater liberalization. Of course, it will not be easy; for some sectors and businesses it will be challenging, and for others it will be a new opportunity. Which is why the private sector has an important role to play in this process. For this, businesses need to better understand the intricacies of trade policy. This new weekly column is one component of a comprehensive new effort launched by the Ceylon Chamber to help businesses in every sector get smarter on trade issues and influence the trade policy process – an initiative we call ‘Trade Intelligence for the Private Sector’ or TIPS.